Cost Effective Business Services

August 13, 2016

A business services franchise is a good option for many who are willing to serve the corporate world. A business franchisee needs an investment in terms of fees, real estate, marketing, merchandise etc. there are both small business services as well as high cost businesses in the category. Here we discuss some prominent business services franchises.Financial services: The financial services space is rapidly growing in India. It is one of the most significant business services in India. According to the latest Central Statistical Organisation (CSO) data, financial services, banking, insurance and real estate sectors have risen by 7.8 per cent in the third quarter of 2009-10. This displays the success of the financial service industry. With the over-all increase in the finance services seekers, finance service providers took to franchise route, thus creating a great scope for franchise opportunity.Till a few years back, the franchising which was an unknown concept in this field has gained lot of momentum in the present times. Before discussing the factors responsible for this development, let us first get familiar with the term ‘Financial services franchisors’.Financial services refer to services provided by the financial service companies. The finance service companies encompass a broad range of organisations that deal with money management. A few of these organisations include banks, insurance companies, consumer finance companies, stock brokerages, investment funds etc. These companies offer various services such as asset protection, investment and savings, retirement plans, customer-orientated service, besides offering personal loans, commercial loans, mortgage loans, and education loans for the aspiring students. Financial service providers are on the rise as franchising as a mode of expansion is being opted by this industry. Manish Shah, Associate Director- Business Strategy, Equity & Product Development, Motilal Oswal Securities Ltd shared, “The belief in entrepreneurship and the drive it brings to the business, made Motilal Oswal take the franchise route. Franchising brings more scalability to the business and the business becomes entrepreneur driven.”

Courier Services: Another category of business services is courier service. The companies basically work around transportation of goods from one place to another, delivery of documents, packages, and larger shipments of products. These provide services to companies and individuals who need rapid service, accountability, and tracking that regular mail does not accommodate. Courier services are more reliable and dependable as compared to ordinary postal services due to less time consumed and delivery guarantee. However, with the introduction of modern gadgets and faster modes of transportation this system has also progressed a lot. Moreover, franchising is also one of the main stimulants of its popularity and profitability.Franchising in this sector has grown with more and more players taking the franchise model for reaching out to far flung areas in the vast nation. Courier service companies are required to deliever important mails and parcels to any part, whether city, town or village in the country. Therefore, franchising can be the best mode for guaranteed delivery of the items. According to DS Patel, Channel Head, DTDC, “Franchising is an essential and most effective way of expanding the network. Opening our own company owned courier offices is very expensive and time consuming. However a franchise outlet is economically beneficial to the company.” As informed by Praveen Govindraj, Assistant General Manager, First Flight Courier, “Franchising definitely helps in directly reaching to far-fling areas for delivering items due to our local partners in those areas.” He further added, “Franchising can be a win-win situation for both the franchisor and franchisees as both benefit from it. The local partner (franchisee) has a much better idea of a particular locality than the main company which is based out of Delhi or Mumbai. Delivering parcels to small towns and cities becomes difficult and also take a lot of time if it is done by the company in metropolitan areas. At such times the local franchisee can be of great help.” This can be the major reason for courier companies to opt for the franchise route. Moreover, having local partners all over the nation, who deliver all items on time, also increases the credibility and profit making of the parent company.The typical feature of the courier service franchise includes doorstep booking, customer convenience and security of each and every consignment that has been entrusted to it. Jaguar Couriers Franchise, Blazeflash Couriers, etc are some of the franchising companies under this category.

Cartridge refilling: Cartridge refilling forms another business service category. In the modern age of I.T, there is a constantly growing need of cartridgere-fills. Foraying in the cartridge refill industry through franchise route is a promising venture. A cartridge refill franchise offers to its user’s quality refills at a fractional cost. Current industry trends and future projections suggest that printer cartridges demand will continue to multiply at a very fast pace as computers and low cost printers swamp the market. Cartridge World, Cartridge CafĂ©, Cartridge Xpress are some of the good low-cost franchise options.ChallengesEvery business has attached to it certain set of challenges. Though the basic challenges remain the same across the board for all business service franchises, their relevance with each sector differs.
Before opting for any of the above options, clear all your doubts. Apart from your initial investment, take into account the ongoing costs that must be paid to your franchisor, including franchise royalties, marketing fees and other required purchases. After you are convinced go ahead and make your mark in the franchising world!

How to Spice-Up Your Unique Selling Proposition (USP) for a Professional or Business Service

August 12, 2016

Standard marketing advice tells most small businesses to create a Unique Selling Proposition (USP) to help differentiate your service from competitors. “What benefit makes your service different?” is usually what the USP is about.But in reality, a USP only takes you so far in the efforts to attract new clients.Why?First, let’s look at some potentially good USP’s for a business-to-business service:- “We specialize in the XYZ industry — with more than 20 years helping clients like you.”- “We’ve developed an exclusive eight-step assessment program that’s unique in determining your best opportunities to improve your operations.”

– “We promise to deliver results in less than 60 days, or your money back.”While these are strong USPs, no matter how good your service is, how specialized you are, or how great your service guarantee is, it’s still difficult for a prospective client to get a sense of how it will benefit them. And that means they are still unlikely to choose (or change to) your service over others in a cluttered marketplace.So what can you add to a strong USP?Business buyers are ultimately looking for tangible results for choosing a service provider. They’re looking for more than how you are different than other services available. They want hear about a measurable business outcome for their decision to do business with you. .Here are a few examples of what business buyers are looking for:- reducing costs- increasing revenues- saving time- keeping customers- minimizing risk- reducing labor costsSo, how can you spice-up your USP?Add specific results you’ve achieved from previous clients, using statistics from your best customers.

Here are some examples:- “We help businesses like yours reduce costs by up to 25% annually.”- “Our service has helped clients increase sales in less than 3 months.”- “90% of our clients last year saw increases in productivity of their workers due our training program.”In sum, the Unique Selling Proposition helps you break the ice in differentiating yourself. But being different is only part of the game.Add a results statement to your USP that appeals to the prospect’s bottom-line needs, and you’ll be much more effective in winning new clients.

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